Research37
AI-Powered Research Platform
Transform how you conduct surveys, focus groups, and market research with synthetic respondents that deliver insights in minutes, not weeks.
Our Products
A suite of AI-powered research tools designed for modern researchers, marketers, product teams, and political scientists.
Survey37
AI-Powered Survey Platform
Collect feedback faster with AI respondents. Design, test, and analyze surveys in minutes. Generate hundreds or thousands of responses instantly with precise demographic and psychographic control.
Focus37
AI-Powered Focus Groups
Conduct dynamic focus groups with AI agents that interact, debate, and build consensus. Capture the qualitative richness of traditional focus groups—persuasion, group influence, and emergent insights—through multi-turn conversations.
Why Synthetic Respondents?
Traditional Research Challenges
- ✗Response rates at historic lows (10-15%)
- ✗Weeks or months to complete studies
- ✗$50-200 per professional survey response
- ✗Data quality issues from bots and fraud
- ✗Limited access to hard-to-reach populations
Synthetic Respondent Advantages
- ✓Results in minutes, not weeks
- ✓150-200x lower cost than traditional methods
- ✓Unlimited scale—generate 10,000 responses as easily as 100
- ✓Precise demographic and psychographic control
- ✓Access any population instantly—no recruitment barriers
Perfect For
Survey Pre-Testing
Test question clarity, ordering, and skip logic before expensive deployment. Catch flawed questions before launch.
Rapid Concept Testing
Test 20 product concepts in 20 minutes. Perfect for naming, feature prioritization, and pricing analysis.
Focus Group Research
Conduct dynamic group discussions with AI agents. Capture persuasion, consensus-building, and emergent insights.
Hard-to-Reach Populations
Access C-suite executives, medical specialists, or niche demographics instantly—no recruitment costs.
Political Polling
Test campaign messaging, model voter response, and predict outcomes across demographic segments in real-time.
Training & Education
Unlimited practice with realistic synthetic respondents. Perfect for survey methodology courses and professional training.
About Research37
Research37 is a suite of AI-powered research tools developed by Tlön Media LLC. We're researchers, data scientists, and engineers who experienced firsthand the frustrations of traditional survey methods and saw an opportunity to build something better.
Our mission is to make research more accessible, affordable, and effective by providing researchers, marketers, and product teams with instant access to diverse, thoughtful, and statistically valid synthetic respondents—at a fraction of the cost and time of traditional methods.
Inspired by Move 37
Our name pays homage to Move 37 in the historic 2016 match between AlphaGo and Lee Sedol—a move so creative and unexpected that no human player would have considered it. Move 37 represented a moment when AI transcended conventional thinking and revealed entirely new possibilities. Research37 embodies that same spirit of AI-enabled innovation: using artificial intelligence to reimagine research in ways that were previously impossible.
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