Focus37
AI-Powered Focus Groups
Conduct dynamic focus groups with AI agents that interact, debate, and build consensus. Capture the qualitative richness of traditional focus groups through multi-turn conversations.
Dynamic Group Discussions
Agent-to-Agent Conversations
Watch AI personas engage in authentic group discussions with debate, persuasion, and consensus-building. Unlike individual responses, Focus37 captures the dynamic interaction that emerges only through group dialogue.
AI Facilitation
An AI moderator guides discussions, asks probing questions, and ensures all participants contribute. The facilitator adapts to conversation flow and explores topics in depth.
Diverse Personas
Create diverse AI participants with distinct backgrounds, opinions, and communication styles. Each agent maintains consistent personality traits throughout the discussion.
Sentiment & Consensus Analysis
Track sentiment shifts, identify consensus points, and analyze interaction patterns. Understand how group dynamics influence individual opinions and where agreement emerges.
Why Focus37?
Instant Insights
Conduct focus groups in minutes instead of weeks. No recruitment, scheduling, or venue costs. Get qualitative insights instantly.
Cost Effective
Traditional focus groups cost $5,000-15,000 per session. Focus37 delivers similar insights at a fraction of the cost, enabling rapid iteration and multiple sessions.
Opinion Evolution
Observe how opinions change through group discussion. See persuasion in action, consensus formation, and the emergence of new insights that wouldn't appear in individual interviews.
Group Dynamics
Capture the richness of group interactions—dominant voices, quiet contributors, conflict resolution, and collaborative idea-building that emerges only through dialogue.
Any Population
Simulate focus groups with any demographic, professional, or cultural group instantly. Access hard-to-reach populations without recruitment barriers.
Full Transcripts
Get complete transcripts of every discussion with speaker attribution. Export for analysis, share with stakeholders, or use for thematic coding.
Perfect For
Product Concept Testing
- • Test new product ideas with group discussions
- • Understand how different personas react
- • Identify concerns and objections
- • Explore feature preferences through debate
- • Refine concepts based on group feedback
Brand Perception Research
- • Explore brand associations and emotions
- • Understand competitive positioning
- • Test messaging and taglines
- • Identify brand personality attributes
- • Discover unexpected brand connections
Campaign Development
- • Test advertising concepts and creative
- • Explore message resonance
- • Identify potential misinterpretations
- • Refine campaign themes through discussion
- • Understand emotional responses
Policy & Strategy Research
- • Stakeholder discussions and perspectives
- • Policy impact assessment
- • Identify unintended consequences
- • Build consensus around initiatives
- • Explore alternative approaches
How It Works
Define Your Discussion Topic
Set the focus group topic, key questions to explore, and discussion objectives. Provide context about what you want to learn.
Create Diverse AI Participants
Define participant personas with distinct backgrounds, opinions, and communication styles. Specify demographics, attitudes, and behavioral traits.
Launch the Discussion
An AI facilitator moderates the conversation, asking probing questions and ensuring all participants contribute. Watch as agents engage in multi-turn discussions.
Analyze Results
Review full transcripts, sentiment analysis, consensus points, and interaction patterns. Export data for further analysis or share insights with your team.
Ready to Conduct Your First Focus Group?
Experience the future of qualitative research